The Management Trainer
The Management Trainer, a leading management training organisation, recently underwent a website revamp to improve the user experience and increase sales. As part of this revamp, the company hired a web designer/dev to create a new design layout and implement a responsive design.
The objective of this website revamp was to improve the overall user experience and increase sales conversion rates by providing a more user-friendly and visually appealing website design.
The website revamp process began with an analysis of the existing website to identify areas of improvement. I conducted a comprehensive user research to understand the user’s behaviour, preferences, and pain points while navigating the website. I also conducted an audit of the website’s content and information architecture to ensure that the new design would be easy to navigate and find. Based on the findings of the user research and audit, I created a new design layout and upgraded the look of the website. The new design incorporated a modern and visually appealing color palette, typography, and imagery. The web designer also implemented a responsive design, ensuring that the website would be easily accessible and usable on various devices, including desktops, laptops, tablets, and mobile phones.
After the website revamp, the organisation observed a significant improvement in the website’s user experience and sales conversion rates. The new design was well-received by users, who appreciated the more user-friendly and visually appealing website. The responsive design also ensured that users could easily access and navigate the website on different devices.